How To Maximize ROI With Custom Mailers In Retail

In retail, every campaign counts — and direct mail remains one of the most effective tools for driving traffic and increasing revenue. Whether you're launching a new location, promoting seasonal sales, or announcing exclusive offers, custom mailers help you reach your customers at home and influence in-store or online behavior. PBS Print helps retailers design, print, and mail high-impact pieces that deliver real return on investment.

Smart Targeting with High Conversion Potential
Reach Households by Neighborhood, Interest, or Behavior

With EDDM mailing, PBS Print helps you target zip codes near your retail location to ensure your message reaches the right audience. Use postcards, folded flyers, or mini catalogs to showcase promotions, new arrivals, or upcoming events in a cost-effective and trackable way.

Printed Materials That Stand Out in the Mailbox

Choose from full-color, glossy or matte finishes, thick cardstock, and multiple sizing options. Include barcodes or QR codes for discounts, landing page visits, or mobile purchases. Our mailing service takes care of printing, addressing, and delivery — all from one place.

Promote New Products, Events, and Loyalty Offers
Perfect for Brick-and-Mortar and Online Retailers

Whether you're a boutique or multi-location retailer, mailers keep your brand in front of customers between visits. Announce flash sales, distribute coupons, or welcome lapsed customers back with strategic and beautifully printed messaging.

Pair with In-Store Marketing Materials

PBS Print also offers banners, yard signs, branded apparel, and giveaway items to help your campaign extend beyond the mailbox and into the customer experience.

Start a Custom Retail Mailer Campaign
PBS Print Makes Retail Marketing Easy

Explore our Flyers and Postcards and EDDM Mailing products to begin planning your campaign. Our team is here to ensure your message arrives on time — and gets results.