Why Printed Materials are Important for CRO Companies

Brochures as Tangible Marketing Tools

Brochures are a physical reminder of a CRO's services. They can be distributed in many places, such as waiting rooms, trade shows, and events. A brochure has the ability to attract the attention of potential clients, providing detailed information about the CRO's services and expertise. This can be helpful for future clients when making a choice between different CROs.

Establishing Credibility and Knowing the Difference Between Competitors

Well-designed and professionally printed brochures can help establish the CRO's credibility and professionalism. CROs can showcase their strengths and areas of expertise. This can help them stand out from competitors. It can also make a persuasive case for why clients should choose them.

Printed Research for Expertise and Compliance

Publishing research is beneficial for CRO companies. It shows their expertise and thought leadership, which makes them attractive to new clients. Clients want a partner who is knowledgeable and aware of the latest trends and developments. Additionally, publishing research may be required to comply with regulatory requirements or support their clients' regulatory submissions.


Printed brochures and research can be beneficial for CRO companies. They can use them to build credibility, separate their services from those of competitors, and provide detailed information to potential clients. Digital marketing tactics are widely used, but printed materials are still helpful. By using printed materials, CRO companies can establish expertise, build relationships with clients, and comply with regulatory requirements.